About Us

We are a Singapore-based brand that prides ourselves in creating elevated essentials for modern families.

Each time we design a new product, we examine the options in the market and ask — How can we make it better or different? We want our designs, prints and colours to be distinctive, yet simple and classic to stand the test of time and trends. 

By combining quality, aesthetic and function, we aim to reduce the number of essentials required in a modern household and the constant need for space. Our designs are often multi-functional and made using the best materials available to us, to ensure each item can be used more frequently and have a longer lifespan in your homes.

The definition and needs of modern families are constantly evolving and we seek to cater to an increasingly diverse range of family types and units. This is why our offering goes beyond Newborn essentials, to include Home & Living and On-the-Go series too, using the same high-quality and safe materials loved by little ones.

 Thank you for reading about us and we hope you enjoy your time at our spot!